“Real success isn’t measured by what you achieve alone, but by what you inspire others to become along the way.”

Dr. Joseph “Joe” Profit’s life story is a powerful testament to purpose-driven leadership, resilience through adversity, and generational impact. From the segregated streets of Monroe, Louisiana, to the upper echelons of business, sports, and national policy, Dr. Profit has consistently turned obstacles into opportunities—not just for himself, but for countless others who follow in his footsteps.

His journey began on the gridiron, where he made history as a standout collegiate athlete and became the #7 overall pick in the NFL Draft, signing with the Atlanta Falcons. A record-setting running back with a bright future ahead, his professional football career was cut short by injury. But rather than being defeated, he pivoted. He reimagined his path, rising as a powerful voice in the arenas of business, education, civic engagement, and spiritual leadership.